Running an effective business promotion could entail a huge chunk of your resources depending on what the promotional scope and targets are. In this article, we will delve into the intricate art of business promotion without the hassle of dipping deep into your pockets.

First, let’s look into the most traditional and still most effective source of marketing, we all do it, ‘Word-of-Mouth’ business promotion.

Co -founder of Fusion Central Marketing and Author of Word of Mouth Promotion Abdullah Ali Ahmadi says:

“The most effective method to gain business is for the business to gain the trust of existing customers and encourage recommendations to their friends and family. This is really the best way for small businesses to prosper and be profitable. Try to focus on your work and commit yourself to the highest quality of standards possible and naturally, your customers appreciate this. A satisfied customer who is impressed with your business will take pride and confidence in recommending you to others.”

Many small business owners are wasting good capital and resources on using advertising and other unplanned methods of promotion. At Fusion Central Marketing we look further into the idea that the more efficient ways in promoting your business are through the perspective of the existing customers through your product’s quality and as well as your customer service.

This is where word-of-mouth comes in. A strong sense of product and quality service can impress your customers and in turn, the same clients will bring in more customers in the way of recommendations and referrals. Doing these is not only effective but it is economical also. The only efforts that the business owner shall invest will be the focus on the quality of the products and services that they are rendering.

Word-of-Mouth Promotion

Whatever promotional tool you choose, the underlying focus of it needs to revolve around encouraging personal recommendations. Here at Fusion Central Marketing, we create a simple approach to Word-of-Mouth business promotion using seven simple tips:

1. Get to know your customers: People feel at ease to purchase from the business that they have built up a rapport with or know of somebody close to them who has.

2. Encourage personal recommendations: Share your own recommendations for other local businesses and service providers, there is enough business to go around for everybody.

3. Ascertain your customers’ motivations: Find out from family, friends, customers the answer to these two all-important questions: What motivates them to purchase something? What motivates them to sing the praises of a business they like?

At the end of the day, word-of-mouth promotion is all about being confident in yourself and in your product. Make efforts in encouraging word-of-mouth and ask for recommendations. Exude confidence will also transfer to your customers and in turn, they will also exude confidence in your business when they recommend it to others.

Learn more about the effects of the word-of-mouth from Fusion Central marketing. And for more business tips click here: 

For further help and support with promoting your business contact Fusion Central Marketing today, or alternatively follow us on Facebook for more blogs like this one!